Why do you need marketing for the success of your business and do you know what it is
Marketing is the art of selling, and fundamentally the process of understanding your customers and building and maintaining relationships with them. Marketing is what you say and how you say it when you want to explain how great your product is and why people should buy it, and it's key to the success of an organization, no matter its size.That is, each innovation combines a deep understanding of human needs with an innovative vision to achieve it.
Marketing is a conversation, like that between two people who don't know each other very well. Great conversations lead to an understanding of needs. Great ideas lead to amazing products by engaging customer experiences, and that's marketing.
When you meet someone you don't know, you will ask them questions. You try to get to know him and understand his dreams, problems and needs. Nobody talks about themselves unless there is a genuine interest from the other person to learn more. But this only comes through true sympathy. Marketing at its core is really caring about the other person to gain their trust.
In order for brands to gain more customers, they have to put customers' desires before they want to sell more things. Brands show potential customers a genuine desire to solve problems, and prove it through action. She sincerely strives to help customers improve their lives through her content, experiences, passion, and, if lucky, through the things she sells.
Just as in real life and common human interaction, marketing means giving more than you hope to get. Featured marketers are teachers who are eager to spread their expertise in the hope that they will help people. The benefit of working in marketing is to build trust and an audience that believes in the content, products, and services offered to help them in times of need. And when you are given the option to buy, you only buy from the brands you know, love and trust.
Marketing requires empathy
But how do you explain the power and importance of empathy to CEOs who have no empathy? How do you explain empathy when companies just want to sell, promote and hang their logos on stadiums and soccer jerseys?
You have to show them as a marketer that as a society we receive advertising and promotion with little to no effect, as promotion and advertising have little impact nowadays, because we prefer content and brands that help us. The only way to achieve this is for brands to create content that actually helps people. Many of them over the past period have lost our confidence because we have become skeptical, bored and angry with the video ads that are automatically played on the sites we want to visit.
Is Marketing Distorted?
Yes, marketing is distorted and ineffective. Look around, can you remember the last banner you saw?
I think a lot of marketing is tactical. The business owner asks the marketer to do something. The marketer goes and does it, and it's usually promotional and ineffective. The reason for this is partly because the marketer does not care whether marketing is effective or not, he is only interested in getting the job done.
I think the marketer has to remind the manager what the brand stands for. Every business is started to solve a customer's problem. The company grows and becomes successful because it has created something unique and useful. But as a business grows, the focus often becomes the business, not the customer.
Market your brand more than you sell
For marketing to be truly effective, shouldn't marketing focus on meeting customer needs?
Marketers should tell stories, not sell products. That's why content marketing is known as a simple process of answering customer questions. This business then becomes known and trusted as the brand that solves customers' pain points along their buying journey. Many companies and brands lose sight of this commitment, which is why marketing for many of them is ineffective.
Executives within the company must be responsible for creating a culture of customer-focused content marketing. But it's up to marketers in marketing where it takes guts, and it's tough. The difference between failed marketing and successful marketing is content marketing that solves customers' problems and increases their sense of confidence during the buying process.